Best Sellers

-10%
Quick view

EQQUALBERRY – Vitamin Illuminating Serum [30ml]

, ,
Original price was: AED118.90.Current price is: AED107.01.
Add to cart
-20%
Quick view

LANEIGE – Lip Sleeping Mask EX Mini

, , ,
Original price was: AED58.90.Current price is: AED47.12.
Add to cart
-10%
Quick view

Beauty of Joseon – Revive Eye Serum

Original price was: AED69.90.Current price is: AED62.91.
Add to cart
-10%
Quick view

TOCOBO – Cotton Soft Sun Stick

, ,
Original price was: AED74.90.Current price is: AED67.41.
Add to cart
-10%
Quick view

Anua – Heartleaf Quercetinol Pore Deep Cleansing Foam [2024 Version – 150ml]

Original price was: AED64.90.Current price is: AED58.41.
Add to cart
-10%
Quick view

Beauty of Joseon – Relief Sun

, ,
Original price was: AED88.90.Current price is: AED80.10.
Add to cart
-10%
Quick view

SOME BY MI – Retinol Intense Advanced Triple Action Eye Cream [2023 Version – 30ml]

, ,
Original price was: AED94.90.Current price is: AED85.41.
Add to cart
-20%
Quick view

Anua – Niacinamide 10 TXA 4 Serum [2025 Version – 30ml]

, ,
Original price was: AED108.90.Current price is: AED87.12.
Add to cart
-10%
Quick view

EQQUALBERRY – Bakuchiol Plumping Serum

Original price was: AED109.90.Current price is: AED98.91.
Add to cart
Quick view

Shiseido – Fino Premium Touch Intensive Serum Hair Oil [70ml]

AED58.90
Add to cart
Quick view

VT – Reedle Shot 100 [50ml]

AED99.90
Add to cart
-20%
Quick view

AXIS – Y – Vegan Collagen Eye Serum

Original price was: AED88.90.Current price is: AED71.12.
Add to cart

    Explore Top Categories

    Serums & Treatments

    Explore Now

    Cleansers & Toners

    Explore Now

    Eye Care

    Explore Now

    New Arrivals

    -20%
    Quick view

    KSECRET – SEOUL 1988 Serum : Retinal Liposome 2% + Black Ginseng

    Original price was: AED88.90.Current price is: AED71.12.
    Add to cart
    -10%
    Quick view

    Dr. Althea – 345 Relief Cream

    , ,
    Original price was: AED99.90.Current price is: AED89.91.
    Add to cart
    -10%
    Quick view

    EQQUALBERRY – Bakuchiol Plumping Serum

    Original price was: AED109.90.Current price is: AED98.91.
    Add to cart
    -10%
    Quick view

    EQQUALBERRY – Vitamin Illuminating Serum [30ml]

    , ,
    Original price was: AED118.90.Current price is: AED107.01.
    Add to cart
    Quick view

    COSRX – Acne Pimple Master Patch [1 sheet]

    , , ,
    AED12.90
    Add to cart
    Quick view

    Mary&May – 6 Peptide Complex Serum [30ml]

    , ,
    AED78.90
    Add to cart
    -10%
    Quick view

    Beauty of Joseon – Relief Sun

    , ,
    Original price was: AED88.90.Current price is: AED80.10.
    Add to cart
    Quick view

    Shiseido – Fino Premium Touch Hair Mask [230g]

    AED79.90
    Add to cart
    Quick view

    TIA’M – Vita B3 Source [Renewed: 40ml]

    , ,
    AED78.90
    Add to cart
    -10%
    Quick view

    SOME BY MI – Retinol Intense Advanced Triple Action Eye Cream [2023 Version – 30ml]

    , ,
    Original price was: AED94.90.Current price is: AED85.41.
    Add to cart
    -20%
    Quick view

    Mary&May – Tranexamic Acid + Glutathione Eye Cream Mini [12g]

    Original price was: AED23.90.Current price is: AED19.12.
    Add to cart
    -20%
    Quick view

    SKIN 1004 – Madagascar Centella Ampoule Foam

    , ,
    Original price was: AED74.90.Current price is: AED59.92.
    Add to cart

      Your Korean

      Sun Protection Essential

      Shop our dermatologist-approved sunscreens and sun care, designed to shield your skin with lightweight, non-greasy formulas that blend seamlessly and protect all day.

      Shop Collection
      sun_protection

      Our Story

      SEORA was born out of a deep love for Korean beauty and skincare innovation. We noticed that many skincare enthusiasts in the UAE struggled to find authentic, fresh, and effective Korean skincare products. Many options available in the market were either overpriced, outdated, or unreliable.

      With this in mind, we created SEORA – a platform where customers can shop with confidence, knowing they are receiving genuine, high-quality Korean skincare straight from Korea’s most trusted brands. Today, SEORA has become a go-to destination for skincare lovers across the UAE, offering a seamless shopping experience and proven skincare solutions for all skin types.

      About Us

      Top Brands Only at SEORA

      View All >

      Organic Ingredients

      Use certified organic ingredients to assure consumers that the product is free from synthetic pesticides and fertilizers.

      Shop collection

      Cruelty-Free

      Use certified organic ingredients to assure consumers that the product is free from synthetic pesticides and fertilizers.

      Shop collection

      Sustainable

      Use certified organic ingredients to assure consumers that the product is free from synthetic pesticides and fertilizers.

      Shop collection

      Our Customer's Reviews

      Fatima A.(Dubai)
      Loves SEORA for its 100% authentic products and fast delivery, making her skin feel amazing.
      Ayesha H.(Abu Dhabi)
      Thrilled to find a reliable website for real Korean skincare, with her order arriving in just two days.
      Noor S.(Sharjah)
      Praises the smooth ordering experience and received her Laneige lip mask in perfect condition.
      Hassan R.(Ajman)
      Highlights the top-notch quality of the COSRX Snail Mucin Essence, confirming its authenticity.
      Mariam K.(Dubai)
      Appreciates SEORA’s expert recommendations and outstanding customer service for her sensitive skin.
      Reem D.(Al Ain)
      Calls SEORA the best place to buy Korean skincare in the UAE, praising the genuine products, great prices, and fast delivery.
      Omar N.(Dubai)
      Amazed by the quick service, receiving his order within 24 hours and making SEORA his go-to for Korean beauty.
      Zainab M.(Sharjah)
      Values authenticity in skincare and finds that SEORA never disappoints.
      Layla B.(Fujairah)
      Thrilled with her Beauty of Joseon sunscreen, calling it exactly what she wanted.
      Yusuf H.(Ras Al Khaimah)
      Praises the perfect packaging, fast shipping, and the best K-beauty products in the UAE.
      Hana T.(Dubai)
      Admires SEORA’s collection, mentioning that they offer the latest Korean skincare trends.
      Rania S.(Abu Dhabi)
      Found the perfect moisturizer with SEORA’s expert product recommendations.
      Farah I.(Dubai)
      Praises SEORA for its best prices and high quality, stating she won’t shop anywhere else.
      Ali A.(Sharjah)
      Appreciates the fast delivery and authentic Innisfree Green Tea Seed Serum.
      Lama E.(Dubai)
      Happy to finally find a store that sells fresh batch Korean skincare with no fakes.
      Amira H.(Ajman)
      Received her order in just one day and calls SEORA the best.
      Salma M.(Dubai)
      A loyal customer for months, highly recommends SEORA for its consistent service.
      Hadi A.(Ras Al Khaimah)
      Finds SEORA reliable, authentic, and supported by great customer service.
      Nour F.(Al Ain)
      Declares SEORA the best Korean skincare store in the UAE.
      Jameela T.(Dubai)
      Was hesitant at first but found SEORA to be trustworthy and legitimate.
      Mohammed K.(Sharjah)
      Pleased with SEORA’s stock of top Korean brands.
      Alaa S.(Abu Dhabi)
      Loves SEORA’s wide range of products and has made it her favorite store.
      Dina L.(Dubai)
      Calls shopping at SEORA the best decision ever, highlighting the quick delivery and authentic products.
      Yasmine J.(Ajman)
      Considers SEORA the safest place to buy Korean beauty in the UAE.
      Mona R.(Sharjah)
      Excited about her Dr. Jart+ Cicapair Cream and thanks SEORA for the excellent service.
      Samira O. (Dubai)
      Appreciates the smooth checkout process, secure payments, and authentic K-beauty selection.
      Hala B.(Abu Dhabi)
      Declares SEORA her go-to website for all things Korean skincare.
      Free Shipping
      Flexible Payment
      14 Day Returns
      100% Authentic Products

      Shop Gram

      Inspire and let yourself be inspired, from one unique fashion to another.